Living on Camano Island in Washington for the last year has been a dream come true. Away from the hustle and bustle of the city but still close enough to get to if I want. It is an active and close knit community. I have never seen so much support for one another to make the island and surrounding county a wonderful place to live. One favorite thing of the locals and weekend and summer residents is a small printed bi-monthly publication called The Crab Cracker.
The Crab Cracker is the local "What's Happenning" source for the area. A free community magazine featuring calendar of events, community news, announcements, tide tables (We are on an island afterall), feature stories, recipes, kid activity pages, and more. You find it in every store, post office, bank, you name it. I mean it when I say that EVERYONE READS IT! From cover to cover.
My friend who owns a real estate company on the island has a monopoly of the back cover of each issue. People look forward to her ads. So did I. Advertisers hold on to their spots in this publication. I noticed the inside fron cover page had all of a sudden been a couple of different advertisers so I called The Cracker and asked if I could take that full page space over permanently. Talk about perfect timing. They said yes, I said yes! Now I just needed an idea of what to use the ad space for. Every two weeks forever from now!
I was inspired by the local animal shelter who always had The Pet of The Week for adoption in each issue. Why not a jewel of the week I thought? So I created The Sparkle Of The Week! Feature one pretty piece of jewelry in a pretty, colorful photo. I was not sure how it would be received or how long it would take until people actually noticed it. Apparently people do notice it.
Like I look forward to each issue and the regular promotions and articles, readers love to see my Sparkle Of The Week on the first page they turn of the magazine. I have heard from locals and friends they love to see the page and it brings a smile with the fun and colorful images. That is all I could ask for.
Especially now during the Covid nightmare I decided to keep the page running. I have decided to have a Sparkle Of The Week on my website and social media accounts too. I just want to give people a bright and shiny Sparkle Of The Week in these not so sparkly times. Tune in here on my blog and my Instagram account @rudyblujewelry every Wednesday for my "Soarkle Of The Week". I hope you enjoy them.
Stay safe and healthy and let's look forward to seeing each other in person again.
Anette - RudyBlu Designer
**Check out the online version of The Crab Cracker. It is fun!